Farm2Cup was founded in 2017 by Pablo Moyataya, Kedrick Shadley, Monte McClain and Karl Shadley. F2C is a unique partnership of Church, Business and Community benefiting from strengths and insights of each partner.

F2C was created to support the work of the La Ceiba Coffee Cooperative in Palin, Guatemala. F2C started out by helping the indigenous coffee farmers of Palin, Guatemala get the equipment to process their fresh picked coffee fruit so they could store it as they worked to find a buyer.